diff --git a/src/app/adherents/[id]/page.tsx b/src/app/adherents/[id]/page.tsx
index 8cebdc5..6d5875c 100644
--- a/src/app/adherents/[id]/page.tsx
+++ b/src/app/adherents/[id]/page.tsx
@@ -6,6 +6,7 @@ import { SiteHeader } from "@/components/SiteHeader";
 import { SiteFooter } from "@/components/SiteFooter";
 import { VitrineImage } from "@/components/VitrineImage";
 import { PromoImage } from "@/components/PromoImage";
+import { MemberAvatar } from "@/components/MemberAvatar";
 import { JsonLd } from "@/components/JsonLd";
 import { getMemberLivePromotions, getPublicMember } from "@/lib/queries";
 import {
@@ -431,6 +432,11 @@ export default async function FicheAdherentPage({
                     <div style={{ position: "relative", aspectRatio: "1 / 1", background: STRIPE_WARM, overflow: "hidden", display: "flex", alignItems: "center", justifyContent: "center" }}>
                       {p.imageUrl && <PromoImage src={p.imageUrl} alt={p.title} />}
                       {!p.imageUrl && (<span style={{ fontSize: 10, letterSpacing: "0.12em", color: "#a99c82", textTransform: "uppercase" }}>photo de l&apos;offre</span>)}
+                      {/* Même repère que sur l'accueil : le logo du commerce
+                          dans l'angle haut-gauche de la carte. */}
+                      <span style={{ position: "absolute", top: 10, left: 10 }}>
+                        <MemberAvatar name={member.name} logoUrl={member.logoUrl} size={32} accent={accent} />
+                      </span>
                       {p.badge && (
                         <span className="font-display" style={{ position: "absolute", top: 0, right: 0, background: badgeColor(p.badge), color: "#fff", fontWeight: 800, fontSize: 16, padding: "6px 13px", borderRadius: "0 0 0 14px" }}>{p.badge}</span>
                       )}
diff --git a/src/app/backend/espace/MemberSpaceForm.tsx b/src/app/backend/espace/MemberSpaceForm.tsx
index efa81bf..01862f3 100644
--- a/src/app/backend/espace/MemberSpaceForm.tsx
+++ b/src/app/backend/espace/MemberSpaceForm.tsx
@@ -4,6 +4,7 @@ import { useRef, useState } from "react";
 import { useRouter } from "next/navigation";
 import { publishPromo } from "../actions";
 import { PromoImage } from "@/components/PromoImage";
+import { MemberAvatar } from "@/components/MemberAvatar";
 import { SOCIAL_BRAND, SocialIcon } from "@/components/SocialIcons";
 import type { SocialNetwork } from "@/lib/social";
 import type { PromoCategoryGroup } from "@/lib/promo-categories";
@@ -20,11 +21,14 @@ const NETWORK_LABELS: Record<SocialNetwork, string> = {
 
 export function MemberSpaceForm({
   memberName,
+  memberLogoUrl,
   categoryGroups,
   defaultCategory,
   networks = [],
 }: {
   memberName: string;
+  /** Logo de l'adhérent, affiché dans l'angle de l'aperçu comme sur le site. */
+  memberLogoUrl?: string | null;
   /** Types de produits / services, groupés pour le `<select>`. */
   categoryGroups: PromoCategoryGroup[];
   /** Pré-sélection déduite du métier de l'adhérent. */
@@ -353,9 +357,13 @@ export function MemberSpaceForm({
                 {badge}
               </span>
             )}
-            <span style={{ position: "absolute", top: 12, left: 12, background: "#9a6638", color: "#fff", borderRadius: 999, padding: "5px 12px", fontSize: 11, fontWeight: 700 }}>
-              {cat}
-            </span>
+            {/* Même composition que sur le site : logo puis catégorie. */}
+            <div style={{ position: "absolute", top: 12, left: 12, display: "flex", alignItems: "center", gap: 8 }}>
+              <MemberAvatar name={memberName} logoUrl={memberLogoUrl} size={34} />
+              <span style={{ background: "#9a6638", color: "#fff", borderRadius: 999, padding: "5px 12px", fontSize: 11, fontWeight: 700 }}>
+                {cat}
+              </span>
+            </div>
           </div>
           <div style={{ padding: "17px 18px 18px" }}>
             <h3 className="font-display" style={{ fontWeight: 700, fontSize: 18, margin: "0 0 5px", color: "#26201a" }}>
diff --git a/src/app/backend/espace/promotions/page.tsx b/src/app/backend/espace/promotions/page.tsx
index 88c03b7..b407020 100644
--- a/src/app/backend/espace/promotions/page.tsx
+++ b/src/app/backend/espace/promotions/page.tsx
@@ -52,6 +52,7 @@ export default async function EspacePromotionsPage() {
   const session = await getSession();
   const memberId = session?.user.memberId ?? null;
   let memberName = session?.user.name ?? "Adhérent";
+  let memberLogoUrl: string | null = null;
   let subtitle = "Espace adhérent · Promotions";
   let publicPath: string | null = null;
   let categorySlug: string | null = null;
@@ -65,6 +66,7 @@ export default async function EspacePromotionsPage() {
         name: members.name,
         city: members.city,
         status: members.status,
+        logoUrl: members.logoUrl,
         categorySlug: categories.slug,
         categoryLabel: categories.label,
       })
@@ -73,6 +75,7 @@ export default async function EspacePromotionsPage() {
       .where(eq(members.id, memberId));
     if (m) {
       memberName = m.name;
+      memberLogoUrl = m.logoUrl;
       categorySlug = m.categorySlug;
       subtitle = ["Espace adhérent", m.categoryLabel, m.city].filter(Boolean).join(" · ");
       publicPath = m.status === "active" ? memberPath(m) : null;
@@ -160,6 +163,7 @@ export default async function EspacePromotionsPage() {
 
       <MemberSpaceForm
         memberName={memberName}
+        memberLogoUrl={memberLogoUrl}
         categoryGroups={PROMO_CATEGORY_GROUPS}
         defaultCategory={defaultPromoCategory(categorySlug)}
         networks={networks}
diff --git a/src/app/backend/promotions/page.tsx b/src/app/backend/promotions/page.tsx
index 5a107ca..d6425d4 100644
--- a/src/app/backend/promotions/page.tsx
+++ b/src/app/backend/promotions/page.tsx
@@ -7,6 +7,7 @@ import { can } from "@/lib/rbac";
 import { configuredNetworks, SOCIAL_LABELS } from "@/lib/social";
 import { moderatePromo, retryPromoShare } from "../actions";
 import { PromoImage } from "@/components/PromoImage";
+import { MemberAvatar } from "@/components/MemberAvatar";
 import { SOCIAL_BRAND, SocialIcon } from "@/components/SocialIcons";
 import { formatValidity, visibilityNote } from "@/lib/promo-validity";
 import { formatSchedule, scheduleLabel, toScheduleInput } from "@/lib/promo-schedule";
@@ -54,6 +55,7 @@ export default async function PromotionsPage() {
       shareFacebook: promotions.shareFacebook,
       shareLinkedin: promotions.shareLinkedin,
       memberName: members.name,
+      memberLogoUrl: members.logoUrl,
     })
     .from(promotions)
     .leftJoin(members, eq(promotions.memberId, members.id))
@@ -157,11 +159,15 @@ export default async function PromotionsPage() {
                 }}
               >
                 {p.imageUrl && <PromoImage src={p.imageUrl} alt={p.title ?? ""} />}
-                {p.category && (
-                  <span style={{ position: "absolute", top: 10, left: 10, background: "#9a6638", color: "#fff", borderRadius: 999, padding: "4px 11px", fontSize: 11, fontWeight: 700 }}>
-                    {p.category}
-                  </span>
-                )}
+                {/* Comme sur le site : logo de l'adhérent puis catégorie. */}
+                <div style={{ position: "absolute", top: 10, left: 10, display: "flex", alignItems: "center", gap: 7 }}>
+                  <MemberAvatar name={p.memberName ?? ""} logoUrl={p.memberLogoUrl} size={30} />
+                  {p.category && (
+                    <span style={{ background: "#9a6638", color: "#fff", borderRadius: 999, padding: "4px 11px", fontSize: 11, fontWeight: 700 }}>
+                      {p.category}
+                    </span>
+                  )}
+                </div>
                 <span
                   style={{
                     position: "absolute",
diff --git a/src/app/page.tsx b/src/app/page.tsx
index 267a4b7..c704592 100644
--- a/src/app/page.tsx
+++ b/src/app/page.tsx
@@ -8,6 +8,7 @@ import { MembershipModalButton } from "@/components/MembershipModalButton";
 import { MembersCarousel } from "@/components/MembersCarousel";
 import { StarField } from "@/components/StarField";
 import { PromoImage } from "@/components/PromoImage";
+import { MemberAvatar } from "@/components/MemberAvatar";
 import { SOCIAL_BRAND, SocialIcon } from "@/components/SocialIcons";
 import { getActiveMemberCount, getLivePromotions, getRotatingActiveMembers } from "@/lib/queries";
 import { getSiteSettings, socialLinks } from "@/lib/site-settings";
@@ -284,23 +285,25 @@ export default async function AccueilPage() {
                       {p.badge}
                     </span>
                   )}
-                  {p.category && (
-                    <span
-                      style={{
-                        position: "absolute",
-                        top: 12,
-                        left: 12,
-                        background: "#9a6638",
-                        color: "#fff",
-                        borderRadius: 999,
-                        padding: "5px 12px",
-                        fontSize: 11,
-                        fontWeight: 700,
-                      }}
-                    >
-                      {p.category}
-                    </span>
-                  )}
+                  {/* Angle haut-gauche : le logo de l'adhérent d'abord, la
+                      catégorie ensuite — on identifie le commerce avant l'offre. */}
+                  <div style={{ position: "absolute", top: 12, left: 12, display: "flex", alignItems: "center", gap: 8 }}>
+                    <MemberAvatar name={p.memberName ?? ""} logoUrl={p.memberLogoUrl} size={34} />
+                    {p.category && (
+                      <span
+                        style={{
+                          background: "#9a6638",
+                          color: "#fff",
+                          borderRadius: 999,
+                          padding: "5px 12px",
+                          fontSize: 11,
+                          fontWeight: 700,
+                        }}
+                      >
+                        {p.category}
+                      </span>
+                    )}
+                  </div>
                 </div>
                 <div style={{ padding: "17px 18px 18px", display: "flex", flexDirection: "column", flex: 1 }}>
                   <h3 className="font-display" style={{ fontWeight: 700, fontSize: 18, margin: "0 0 5px", color: "#26201a" }}>
diff --git a/src/components/MemberAvatar.tsx b/src/components/MemberAvatar.tsx
new file mode 100644
index 0000000..7d26581
--- /dev/null
+++ b/src/components/MemberAvatar.tsx
@@ -0,0 +1,73 @@
+/**
+ * Pastille ronde d'un adhérent : son logo, sinon ses initiales.
+ *
+ * Sert à identifier le commerce d'un coup d'œil devant son nom, notamment sur
+ * les cartes de promotion. Le logo est rendu en `contain` sur fond blanc : la
+ * plupart des logos d'adhérents sont des marques sur fond clair, un `cover` les
+ * rognerait.
+ */
+
+export function memberInitials(name: string): string {
+  return name
+    .split(/\s+/)
+    .filter(Boolean)
+    .map((w) => w[0])
+    .join("")
+    .slice(0, 2)
+    .toUpperCase();
+}
+
+export function MemberAvatar({
+  name,
+  logoUrl,
+  size = 26,
+  accent = "#E0A63C",
+}: {
+  name: string;
+  logoUrl?: string | null;
+  size?: number;
+  accent?: string;
+}) {
+  const common: React.CSSProperties = {
+    width: size,
+    height: size,
+    borderRadius: "50%",
+    flexShrink: 0,
+    display: "inline-flex",
+    alignItems: "center",
+    justifyContent: "center",
+    overflow: "hidden",
+  };
+
+  if (logoUrl) {
+    return (
+      <span
+        aria-hidden="true"
+        style={{ ...common, background: "#fff", border: "1px solid #eee3cf" }}
+      >
+        {/* eslint-disable-next-line @next/next/no-img-element */}
+        <img
+          src={logoUrl}
+          alt=""
+          style={{ width: "100%", height: "100%", objectFit: "contain", padding: 2, boxSizing: "border-box" }}
+        />
+      </span>
+    );
+  }
+
+  return (
+    <span
+      aria-hidden="true"
+      style={{
+        ...common,
+        background: accent,
+        color: "#fff",
+        fontWeight: 800,
+        fontSize: Math.round(size * 0.4),
+        letterSpacing: "0.02em",
+      }}
+    >
+      {memberInitials(name)}
+    </span>
+  );
+}
diff --git a/src/lib/queries.ts b/src/lib/queries.ts
index a2f4101..580cc06 100644
--- a/src/lib/queries.ts
+++ b/src/lib/queries.ts
@@ -87,6 +87,7 @@ export async function getLivePromotions(limit = 6) {
       memberId: promotions.memberId,
       memberName: members.name,
       memberCity: members.city,
+      memberLogoUrl: members.logoUrl,
     })
     .from(promotions)
     .leftJoin(members, eq(promotions.memberId, members.id))