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Update media processing and publishing strategy for social media

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Refine Cloudinary media processing pipeline and update publishing strategy to use original image URLs for social media posts, while using transformation URLs solely for UI previews.

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michaelschal committed 2025-10-09 11:32:12 +00:00
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@@ -46,6 +46,10 @@ externalPort = 6000
localPort = 43245
externalPort = 3001
[[ports]]
localPort = 44509
externalPort = 8000
[[ports]]
localPort = 46681
externalPort = 5173
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@@ -24,12 +24,16 @@ The backend runs on **Node.js** with **Express.js**, fully implemented in **Type
### Media Processing Pipeline
The platform leverages **Cloudinary** for cloud-based image and video storage and transformation. Original files are uploaded to Cloudinary, which then automatically generates transformation URLs for various platform-specific formats:
- **Facebook Feed**: 1080x1080px with intelligent center crop (`crop: fill`) - square format, no borders
- **Instagram Feed**: 1080x1080px with padding (`crop: pad`) - maintains aspect ratio with auto background
The platform leverages **Cloudinary** for cloud-based image and video storage and transformation. Original files are uploaded to Cloudinary and stored in the database.
**Publishing Strategy**: All publications to Facebook/Instagram use the **original image URL** - the platforms handle cropping and formatting automatically based on the post type (feed/story/carousel).
**Transformations for Preview Only**: Cloudinary generates transformation URLs for UI preview purposes only:
- **Facebook Landscape**: 1200x630px with intelligent center crop (`crop: fill`) - landscape format
- **Facebook Feed / Instagram Feed**: 1080x1080px with intelligent center crop (`crop: fill`) - square format
- **Instagram Story**: 1080x1920px with padding (`crop: pad`) - vertical format
These public IDs and transformation URLs are stored in the database, allowing optimized images to be served via Cloudinary's CDN.
These transformation URLs are stored in the database (`facebookLandscapeUrl`, `facebookFeedUrl`, `instagramFeedUrl`, `instagramStoryUrl`) and displayed in the media library for visual preview, but are NOT used when publishing to social media platforms.
### Authentication & Authorization